The project is a self-initiated design of a visual identity for a business called "dentwise", which specializes in creating dental training and courses with top professionals in the field. The identity is intentionally simplified to convey the impression that the knowledge provided by "dentwise" is highly accessible and clearly explained—no unnecessary complications. The company promises rapid growth for its students through an innovative teaching system.The copywriting has been crafted to be easily understandable for dentists and, at times, even playful, with phrases that directly reference dental techniques, adding a touch of humor and relatability.

The concept for the identity, including the color palette, is inspired by the dental dam, a tool used to ensure a clean workspace by isolating the teeth being worked on. This reflects how "dentwise" delivers knowledge—clean, precise, and focused on the topic at hand, free of distractions.

The logo features the letter "D" constructed from white circles, symbolizing the pursuit of the perfect tooth and excellence—just as the circle represents perfection in geometry. This minimalistic yet meaningful approach creates a professional and approachable identity that aligns with the company’s mission to provide top-quality dental education.